Justin Hick, PGA is the founder and owner of Hicks Golf. His golf instruction is primarily conducted at the Stadium Golf Center in San Diego, California.

Justin says that whenever he watches any golfer hit balls, the first thing he looks at is the flight of the ball. Is the ball curving from right to left, left to right, or is it pretty straight? Does the trajectory tend to be low, medium, or high?  Does the ball flight change as the clubs get longer or shorter? The second thing he looks for in the ball flight is how repeatable it is. Does a shot tend to curve 20 yards to the right and the next one 50 yards to the left?  The flight of the ball is telling him everything that is happening at the point of impact- where the clubhead meets the ball.

Based on your current ball flight and desired ball flight, factoring in your goals, athletic ability, injuries, time available to practice and play, etc.… he will determine what improvements and what ajustments need to be made for you to find the golf swing that is best for you. 

Justin's ability to effectively communicate to his students why their ball is doing what it is and what needs to be done to improve it in a way that is easy to understand and comprehend. That's the reason his students improve as much as they do.  Justin says that once his students understand their swing and the clubhead impact on ball flight, they then know what to work on and can get accurate feedback that they are making the desired changes, results will follow, and more importantly, they will begin to be able to coach themselves.