Kirk is the owner of the Golf Channel Academy with Kirk Jones, located at Windsor Parke Golf Club in Jacksonville, Florida.

Kirk is a two-time North Florida PGA Northern Chapter Teacher of the Year (2005, 2007), Jones is in his 4th decade as a golf instructor, coachi, and club fitter.

He is a long-time PGA of America and Golf Course Superintendents Association of America (GCSAA) member, Jones has also conducted more than 50,000 hours of lessons and is considered a leading expert in the relevant application of golf teaching tools and technology.